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3rd June 2019

Fashion Bites

The fashion industry has been getting some seriously bad press recently as we discover more and more about the true impact of the fashion industry.

Here are a few facts and figures to get you started

  • If the fashion industry were a country, it would be the sixth largest emitter of greenhouse gases in the world, behind China, the USA, the European Union, India and Russia.
  • The emissions it creates are equivalent to 372 million cars driving for one year.
pic credit : https://www.weforum.org/agenda/2018/08/clothing-rental-could-be-the-key-to-a-stylishly-sustainable-fashion-industry/
  • A 2017 report revealed that, in 2015 alone, the fashion industry consumed 79 billion cubic metres of water – enough to fill 32 million Olympic-size swimming pools. That figure is expected to increase by 50% by 2030
  • It takes 10,000 litres of water to produce 1 kilo of cotton, meaning it takes 713 gallons, that’s about 2,700 liters to make 1 cotton t-shirt, That’s enough to sustain one person for 900 days.
pic credit : https://waterfootprint.org/en/water-footprint/personal-water-footprint/
  • One washing load of clothes could be shedding up to 17million tiny plastic fibres in to the sea.
pic credit : https://www.google.com/search?q=microfibres+illustration&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjdyKSX-NDiAhURtHEKHR4lCigQ_AUIECgB&biw=1407&bih=756&dpr=0.9#imgrc=ZTjWqZ4GCmEm9M:
pic credit : https://www.trustedclothes.com/blog/2016/09/05/fast-fashion-landfills/

Its not all doom and gloom though.  In the past year sustainability in fashion has really grown and we predict that in the next few years it will be the norm for brands to be using organic, sustainable and recycled materials.

  • In 2018 Lyst reported a 47% increase in in shoppers searching for ethical and sustainable items.
  • Innovation in new materials, alternative fabrics, water saving process’s, natural dyes, organic and recycled fabrics are a hugely fast growing industry and there are really exciting possibilities on the horizon
  • New ways of consuming clothing such as clothes swap, rent the highstreet, clothes that can be composted or completely recycled are also becoming widely used.
pic credit : https://future.fashion/fashion-revolution-day-germany/fashion-pollutes-water-should-we-really-care

For the past year we have been learning, sourcing and designing our first eco collection. Its been one hell of a journey and it feels like we’v only just dipped our toes in.

We will be releasing regular posts from now on, on all the exciting and important information to enable you to navigate your way through buying the right fashion to ensure fashion is an industry that protects the environment and the workers in it.

Times a changing and we are on board for the journey !