0 items
4th February 2019

January Superwoman : Jenny Lewis

We talk to Photographer Jenny Lewis about her book One Day Young, the journey of birth and death, and what she thinks about the environmental challenges facing the fashion industry at the moment! TUNE IN im so proud to have got the chance to talk to this great lady for our first FUUD Podcast


See full post

30th December 2018

Happy New Year

As we roll on in to 2019 and look forward to celebrating our 10th anniversary next year, its time to take a look back at what Fuud has achieved in 2018.

It’s been a year of big changes at Fuud HQ. We have finally hung up our festival boots for good, ditched the sequins and feathers, and headed for pastures greener.

Running an eco brand has been a long-term goal for me, and being a sportswear brand a long-term ambition for Fuud. So, to have started on that journey and made significant progress feels like I’m finally starting to create the brand I’ve always dreamt of.

Fuud has been a constantly evolving creation since its start in 2009 and although it’s been 9years since the first tracksuit collection, it feels like this is what we should have been doing all along so it’s good to be home 😉

With the launch of our new Superwoman feature, we have already chatted to some amazing, inspiring women and have some total winners lined up for 2019.

Check out Nov & Dec at https://fuudlondon.com/blog/

Project Sewathon, where we got together local seamstresses and helpers to create re-useable, sanitary towels for girls in Malawi was an exciting start to a new group we will be running regularly in 2019… so look out for that!

One of our favourite highlights was taking part in the first Hackney Fashion Wick – what an amazing show of talent in Hackney Wick. Can’t wait to see how this grows!

With the first manufactured collection due out in 2019, all sustainably made from scratch in the UK. We are looking forward to the next chapter of Fuud skiwear and apparel.

Merry Christmas and Happy New year to everyone love from Fuud xxx






See full post

19th December 2018

December Superwoman : Fabienne O’neill

This month we chatted to Fab from Cuckooz and Cuckooz Nest about their amazing success creating a new type of boutique apartments and a revolutionary new workplace for parents!




  • Directed and filmed by Justin Gardner Justin Gardner.co.uk
  • Interviewed by Lou Fuud
  • Assistant : Tula Thompson Price
  • Track By Nick Gynn : Cheriff : Pleasure Club Records

See full post

23rd November 2018


We are hyped to bring you episode one of our brand new feature : Fuud Superwoman of the month.

This month we are celebrating a new talent killing it on the Grime scene; Tanya Cracknell aka The Grime Violinist.

We asked Tania to come into the studio to perform one of the new tracks from her EP, as well as a quick-fire interview to find out more about her and what inspires her.


We hope you enjoy and thank you Tanya for being our first Fuud superwoman <3

Find Tanya at insta/thegrimeviolinist

Track ID is Fast Fingers prod. @staroneuk from the new EP Grime Violinist Instrumentals available on all major platforms

  • Directed and filmed by

    Justin Gardner Justin Gardner.co.uk

  • Interviewed by Lou Fuud
  • Assistant : Tula Thompson Price

See full post