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FUUD was started in 2010, in Bristol with the invention of the FUUDhood, a detached hood that can be worn as a hat or a scarf. Demand quickly grew for the product selling online and in independent stores in the UK and Europe.

In the summer season FUUD became well known on the growing festival market, selling at many large festivals and creating a niche in outrageous costumes.

Fuud expanded the clothing range outside the festival scene, bringing a unique take on sports luxe streetwear to the market. Bold geometric designs, colour block paneling and a liberal use of metallics and sequins to create high voltage, statement fashion.

In 2017 we separated the costume side and launched STUME.  You can follow us at insta/stume_studio or check out www.stume.co.uk

In 2018 we decided to break away from the festival scene and focus on our trademark panelled apparel whilst developing a new line of sportswear.

This year we are proud to present our brand new FUUD, 99% plastic free, sustainable sports wear and apparel : FUUD Reborn collection.

Check out the latest collection in our shop or email fu[email protected] for enquiries.