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FUUD is a forward thinking brand that fuses exciting and unique design with wearable clothing and a personalized custom made feel. Headed up by designer Louise Halswell, FUUD is a unisex clothing brand specializing in alternative street wear, luxury headwear and bespoke costume. Fearless advocates of statement dressing.

FUUD was started in 2010, in Bristol with the invention of the FUUDhood, a detached hood that can be worn as a hat or a scarf. Demand quickly grew for the product selling online and in independent stores in the UK and Europe. In the summer season FUUD became well known on the growing festival market selling at many large festivals and creating a niche in outrageous festival costumes.

Fuud expanded the clothing range outside the festival scene, bringing a unique take on sports luxe streetwear to the market. Bold geometric designs, colour block paneling and a liberal use of metallics and sequins to create high voltage, statement fashion.

FUUD costume offers a bespoke costume service, working with a number of high profile brands and artists.

Fuudhoods are the ultimate winter accessory, fusing warmth and style in a detached hood that doubles up as a hood and a scarf.

The Fuudluxe collection uses high quality faux fur and super soft nappa leather teamed together to create a sleek winter accessory which is both practical and beautiful. The statement piece is the hooded cape in a range of natural and coloured faux fur, the ultimate in winter comfort.

Check out the latest collection in our shop or email [email protected] for enquiries.