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Mission Statement

Fuud is an independent label based in Hackney, London.

We have a strong ethical and environmental conscience and we are constantly striving to source to from UK suppliers and manufacturers.

We believe in transparency in business today so the customer knows exactly where their product comes from.

At the moment all of our fabrics are sourced from shops within the UK but come from suppliers worldwide. Alot of our jersey and sweatshirt fabrics are sourced and manufactured in the UK. Our leather is sourced in the UK and comes from a mix of farms both in Europe and Worldwide. Our feathers are sourced from China and Japan.

All Fuud products are hand made in our Hackney Studio. We send most of our scraps and excess fabrics to be used for kids workshops, schools and small designers who use them for bags and crafts. This is to ensure a minimal amount of waste. If you would like to take some scrap please email [email protected]

We believe in recycling and predominantly use tissue paper and brown parcel paper to package orders rather than plastic postage bags. Please recycle your packaging.

The Fuud studio is open late in the weekdays and on most weekends so why not come and have a personalised shopping experience.We always have plenty of stock in the studio and there’s a usually a few bespoke pieces that are never put online!

Alternatively come in for a consultation and have something bespoke designed for you.

Check out the latest collection in our shop or for costume enquiries email [email protected]