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Mission Statement

Fuud is on a mission…

After a year and a half of blood, sweat and tears FUUD REBORN is finally here !

In March 2018 we decided to go green, ditch the festivals and refocus our attention on sustainable, PLASTIC FREE apparel!

Sustainable fashion has always been at the core of Fuud and whilst we have always made our garments by hand, using many UK fabric suppliers, we decided it was time to completely re-evaluate the full impact of the clothes we are selling on the environment.  

Our initial target was to be polyester free by 2020…… well we are happy to announce we are 99% there already with the Reborn collection only featuring a tiny percentage of lycra in the racer vests.

The Reborn collection features only GOTS certified organic cotton and Lenzing Modal.  We will be doing blog posts to detail more about our fabric choices and manufacturing.

Our next target is to look at the chemical side of our manufacturing, dyeing, finishing and printing.  We aim to be using natural inks in 2020 and chemical free by 2021!

Our manufacturing is predominantly  UK based, knitted, dyed and printed in Leicester. The garments are made in a small London factory or in house in our Hackney Studio.

In this new exciting world of fashion that doesn’t hurt the environment there is still much to learn and change, but we are on board for the journey!

Keep up to date with our new adventure and get in first with offers and discounts by joining our mailing list